Design and develops on-trend marketing emails for OneCoast. These captivating email campaigns are distributed to thousands of independent retailers.
Images are the most engaging content on social networks. There are so many different dimensions for images on social that it can be extremely overwhelming for the user. Therefore, our marketing department decided to help social media users by putting all of the dimensions into one convenient place. As the lead designer on this project I created illustrations that broke down this valuable information while incorporating useful tips and stats.
Served as lead designer of product content at SnapRetail. Responsible for managing and creating hundreds of email templates within the software solution for Independent Retailers. Each template and social image was designed with our customer base in mind.
These fully designed templates provided the retailers with pre-written content to share with their customers. SnapRetail customers had access to hundreds of email templates to promote their store. Email template categories included a wide variety including autoresponders, store events, product announcements, seasonal specials and much more!
Created brand identities to incorporate into the SnapRetail content library. These are now accessible to thousands of independent retailers. The goal was to provide retailers with a simple way to establish a uniform look and feel across email, website and social media channels. Each SnapRetail Brand Identity consisted of a coordinating web theme, eight email templates and a series of boosted social posts.
Assists daily maintaining brand equity across all media channels for OneCoast. Initiated redesign of all OneCoast autoresponder and service emails.
Supported the marketing team by creating content pieces which included guides, tip sheets and content bundles. This wide range of content is featured within the Resource Center as well as in weekly marketing campaigns. The primary goal of creating this content is to generate leads while providing helpful educational pieces for independent retailers. PPC and Facebook Ads were also designed and scheduled to promote this content.
PPC and Facebook Ads designed to promote the Instagram 101 Guide for Indie Retailers.
Sturgeon General Branding and Website Design
Captain Hank of Sturgeon General Fishing Charters came to me in need of a refresh on his branding and website. His main goal was to incorporate a friendlier feel to his website. We accomplished this by adding a gallery featuring past customers with their catch of the day.
As the sole designer and developer of this project, I was responsible for everything from start to finish. This brand refresh included a new logo, new web design, and business cards.